It was 1981 when Ronald
Reagan was sworn into office as America’s 40th President. He was
already an American icon by then: He had been a Hollywood actor, and his last
gig was as
The Old Ranger, host to TV’s most popular Western ever, Death Valley Days. The show featured “true stories of the old American west,” and its sponsor was a laundry soap called 20-Mule Team Borax. Ironically, Boraxo and Borateem, the hand soap and the laundry soap, were manufactured from borax: the evaporative mined from seasonal lakes in Death Valley. A white powdery substance, heavy in potassium nitrate, which is the major ingredient in bat and seagull “guano,” or, bat and seagull poop. Ironic because guano is also the major ingredient in an explosive that was used in the 1981 Alaskan oilfields to create gravel pits. The gravel was used to build roads and pads to keep humans from harming the fragile tundra on the North Slope of Alaska.
The Old Ranger, host to TV’s most popular Western ever, Death Valley Days. The show featured “true stories of the old American west,” and its sponsor was a laundry soap called 20-Mule Team Borax. Ironically, Boraxo and Borateem, the hand soap and the laundry soap, were manufactured from borax: the evaporative mined from seasonal lakes in Death Valley. A white powdery substance, heavy in potassium nitrate, which is the major ingredient in bat and seagull “guano,” or, bat and seagull poop. Ironic because guano is also the major ingredient in an explosive that was used in the 1981 Alaskan oilfields to create gravel pits. The gravel was used to build roads and pads to keep humans from harming the fragile tundra on the North Slope of Alaska.
One of President Reagan’s first
presidential acts was to cancel all unemployment extensions, thereby making the
allure of jobs in Alaska’s oilfield that much more attractive.
And so we came, and so we gathered,
in 1981, in the ragtag collection of ATCO units known as Deadhorse, and began
our lives together. We had all come from somewhere else, obviously, and we were
mostly in our late 20’s. We were cock-eyed optimists, seeking adventure, a job,
and whatever the “strange things done in the midnight sun” had to offer.
This was the year that MTV debuted
on Cable TV, playing music videos 24 hours a day. The Walkman was only four
years old. We provided our own musical video backdrop to our new lives with our
boom boxes, for we couldn’t receive TV or radio reception in that arctic setting,
no, not then. Many of us found jobs, or at least the ability to work eight
hours for room and board, at a camp owned by Jim and Elaine Childs. They had
the only general store and post office in the entire oilfield region. When the
Eskimo women in their calico parkas with fur trim would come—having driven 100
miles from Nuiqsut on a snow machine with their toddlers and infants strapped
to their chests—we would rush to the large boom box in the store and play
Aretha Franklin’s You Make Me Feel Like a
Natural Woman. It seemed like it was an MTV video with the most natural
women on earth shopping in our little store, adorned in furs and rosy
complexions from the cold, holding the hands of impossibly cute little Eskimo
kids in their parkas.
1981. Queen won the Grammy for Another One Bites the Dust. When some of
our group would score jobs working on construction crews on the pipeline, and
be bussed out to their jobs every morning, we would play the boom box but
loudly sing our lyrics: Boom! Boom! Boom!
Another one rides the bus!!
Alaska’s
302 Union of Operating Engineers moved into our camp. When they would be
getting ready to board their buses for a 12-hour day of construction in the
arctic temperatures, we would create their video sendoff by playing the exotic
new singer Sade’s new hit song, Smooth Operator. While these young and old and sweet and gruff
and burnt out old guys and oh-so-buff young men packed their lunchboxes, we
would be singing along with Sade:
Diamond life, lover boy
He move in space with minimum waste and maximum joy
City lights and business nights
When you require streetcar desire for higher heights
No need to ask
He's a smooth operator
Smooth operator
Smooth operator
Smooth operator
Coast to coast, L.A. to Chicago, Western male
Across the North and South, to Key Largo, love for sale
A license to love, insurance to hold
Melts all your memories and change into gold
His eyes are like angels, his heart is cold
Somehow, they all seemed to love
their send off.
1981. Walter Cronkite resigned after
19 years as head news anchor of CBS News, and was succeeded by Dan Rather. He
ended his final newscast as he ended all of them: “And THAT’s the way it was,
May 10th, 1981.”
And that IS the way it was. Anything
was possible. We knew we bound for adventure, fame and fortune, lasting
friendships, undying love. After all: good girl Valerie Bertinelli from One Day at a Time married bad boy rocker
Eddie Van Halen. So we knew we ALL could Walk Like an Egyptian. We knew that everybody
could have fun tonight, everybody could Wang Chung tonight. Whatever that
meant, it had to be fun. The sky was the limit and even though we might not
exactly be living on top of the world, at the moment, you sure as hell could see it from here.